Bega is the business and administrative heart of the Bega Valley. It is also a place of natural beauty, surrounded by lush pastures and forests hugging the escarpment.
Views of Mumbulla Mountain to the north and the escarpment to the west are best appreciated from the Lookout, located just 3 kilometres north of town on the Princes Highway.
In the language of local Aboriginal people, members of the Yuin nation, Bega is said to mean ìlarge camping groundî. It would have been a place of great abundance, with an underground lake feeding a series of wetlands, providing plenty of tucker.
The dairy industry has always played a major part in the Bega economy, and this is still the case today, with the Bega Cheese Co-op one of Australiaís leading manufacturers of dairy products, exporting millions of dollars worth of product every year.
A visit to the Bega Cheese Heritage Centre is a must for all visitors to the region. The Heritage Centre has a wonderful display of cheese and butter-making equipment from the 1900s, and provides an insight into how early farmers lived, worked and transported their products.
The Heritage Centre is also home to the Bega Tourist Information Centre, which provides information about attractions throughout the region.
Bega has seen its demographics change over the past 30 years, with many people moving from cities to enjoy the relaxed country lifestyle.
Bega has a thriving arts community with its own Regional Gallery which hosts several major exhibitions each year, as well as the artist-run Spiral Gallery.
The new Sapphire Marketplace complex opens this month, bringing nationally recognised brands to Bega, as well as local business relocating to the new centre.