The South Coast iMag

The South Coast iMag is owned and published by Andrew and Amanda Herring, through their business, Write-Image Communications Pty Ltd.
It is a local family-owned franchise of the iMag Group, which operates similar independently owned information guides in other NSW holiday regions.
We’re not owned by a big, faceless media corporation.
We’re both South Coast locals. We’ve spent most of our lives living and holidaying in the Illawarra and Shoalhaven, and we’re now raising our children here.
Andrew has a communications degree and 20 years’ experience in media, marketing, communications and publishing.
Amanda has a Commerce degree and a Graduate Certificate in Graphic Design. She has 17 years’ experience in business, human resources, accounting, marketing and graphic design.
We know and love the South Coast region. We understand what information locals and visitors need to enjoy this region and we also understand what local businesses need for effective marketing.








Andrew Herring
Mob: 0410 456 676









Amanda Herring
Mob: 0416 164 287


The iMag Group




Your regional iMag is a free info guide providing comprehensive, relevant information for tourists, visitors and locals.

The South Coast iMag is one of seven iMag info guides along the NSW coastline and inland to the Hunter Valley, Blue Mountains, Central West and Southern Highlands.
It is a reach unmatched by any other group in the NSW visitor guide market.

iMag is a well-recognised brand thanks to a consistent format of magazines, websites and social media pages across all seven regions and a collective annual readership of more than 3 million.

Maximise your exposure and return on advertising investment by making the iMag group part of your marketing strategy.

Find out more about advertising with the South Coast iMag >>